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Marketing and Communications Coordinator

Department: Marketing
Location: Mexico City, MX

 

Reports To: Managing Director

Location / Program: MassChallenge Mexico

MassChallenge is looking for….

What You’ll Do:

The primary goal of this role is to create and execute a compelling creative, targeted, and insightful Marketing Strategy to attract the highest quality startups and attract potential partners that will increase in overall the revenue growth.

Additionally, the Marketing & Communications Coordinator will be responsible for the building and leading of a high-performing team to achieve the desired marketing and communication outcomes.

Responsibilities and duties:

The main responsibility of this role is to define and execute the Marketing strategy in order to serve the two main MassChallenge stakeholders: Startups/entrepreneurial ecosystem and Partners (corporate sponsors).

Communication strategy

  • Define, implement and drive the communication strategy for MassChallenge stakeholders
  • Define MassChallenge Mexico messaging for each stakeholder

Marketing Duties: Define, design and execute a holistic marketing strategy that includes:

    •  
  • Managing external communications
  • Promotion of public events
  • Campaign for Accelerator Program 
  • Support any corporate collaboration
  • Community and engagement events and communication
  • Content creation
  • Materials design and creation
  • Define and supervise the correct use of the MCMX Brand

Reporting & Database Management

  • Clearly define and track Key Performance Indicators (KPI’s)
  • Analyze and incorporate metrics on the decision making.
  • Strategically manage the MCMX database

PR & Speaking Opportunities

  • Manage PR strategy with mass media
  • Build and develop meaningful relationships with our marketing nodes
  • Identify relevant speaking opportunities and networking events where MC must have presence.
  • Assist with public interviews

Social Media

  • Develop and execute a strategy for social Media to achieve the planned growth results.
  • Manage the different social media channels

Who You Are and What You Bring:

  • Graduate degree in Marketing or related field
  • Minimum 2 years in Marketing
  • Understanding in Marketing, KPI’s, Social Media, Public Relations, and Design
  • Strong understanding of the external market, competitive landscape, and trends that impact our business
  • Demonstrated ability to drive substantial market growth within a compressed time frame
  • Outstanding written and oral communication
  • Data management to drive decisions based on thorough analytics
  • Capable to work under pressure and strict deadlines and effectively prioritize
  • English: Advanced level both written and spoken
  • Friendly and energetic personality with a customer service focus
  • Strong leadership to manage a team to provide effective results.

Role Competencies

  • Fostering Communication: Adapts communication
  • Market Research & Consumer Behaviour : Basic: Demonstrates basic knowledge and ability and, with guidance, can apply the competency in common situations that present limited difficulties.
  • Marketing Metrics: Intermediate: Demonstrates solid knowledge and ability, and can apply the competency, with minimal or no guidance, in the full range of typical situations. Would require guidance to handle novel or more complex situations.
  • Marketing Strategy : Intermediate: Demonstrates solid knowledge and ability, and can apply the competency, with minimal or no guidance, in the full range of typical situations. Would require guidance to handle novel or more complex situations.

Who We Are:

MassChallenge is the most startup-friendly accelerator on the planet. No equity and not-for-profit, we are obsessed with helping entrepreneurs from all backgrounds, industries, and regions around the world. We also reward the highest-impact startups through a competition to win a portion of several million dollars in equity-free cash awards. Through our global network of accelerators in Boston, Israel, Mexico, Rhode Island Switzerland, Texas and the UK, and unrivaled access to our corporate partners, we can have a massive impact - driving growth and creating value the world over.

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How We Work:

We envision a creative and inspired society in which everyone recognizes that they can define their future and is empowered to maximize their impact?. Our mission is BIG and so we are a team that gives 110% to it every day. Our Guiding Principles ensure we stay true to our mission and our core beliefs:

  • Impact Now: Think big, act big, know that you can change the world
  • Be Genuine: Give trust and earn respect.
  • Help Entrepreneurs Win: Startups first in every facet of our business.
  • Team Up: Work together, empower your teammates, laugh often.
  • Own It: Celebrate wins; embrace failures; this is how we learn together. Be at cause.

Why You Should Join Us:

We believe working at MassChallenge is fulfilling because of the mission, challenging because of the pace and work, and rewarding because you get to build to the next step in your career here. When you join MassChallenge you join?an incredible team and network of innovators and entrepreneurs, you take ownership over significant and strategically important projects, you focus on impact and output, and you help catalyze a global renaissance.?

How to Apply:

In addition to completing the online application and providing your resume, please include a one-page cover letter in which you tell us about yourself, why you want to work at MassChallenge and why you are a perfect match for this job.

Our goal is for our team and culture to reflect the diversity of the global community we serve. Employment at MassChallenge is contingent upon verification of identity and eligibility to work in the country that the position is based in, based on applicable laws.

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